📈 What is Digital Marketing? An Overview for Beginners 📈

Digital marketing encompasses all marketing efforts that use an electronic device or the internet. Businesses leverage digital channels such as search engines, social media, email, and websites to connect with current and prospective customers. Unlike traditional marketing, digital marketing allows for targeted advertising, real-time data analysis, and a broader reach. Key strategies include search engine optimization (SEO), content marketing, social media marketing, pay-per-click (PPC) advertising, and email marketing. Understanding these components and how they work together can help businesses build a strong online presence and achieve their marketing goals.